When creating an effective email marketing campaign for your business, you have many things to consider. You not only need to create interesting, compelling messages that your prospects will read and act on, but you also need to craft marketing messages that target prospects exactly where they are on the A to Z buying scale.

A To Z Buying Scale

Successful email marketing really comes down to the fact that you can’t send the same email marketing messages to A to Y scale buyers that you send to Z scale buyers.

A to Y scale buyers are people who haven’t decided to buy yet. They’re interested but are still doing their research and are shopping around. Z scale buyers are ready to buy now. They’ve done their research. They’ve shopped around. They’re ready.

These two types of prospects are totally different and you must target your email marketing to them differently as well.

Other Things To Consider

Another thing you need to consider is that it’s critical to send emails that actually interest the prospects on your list. When people opt into your list, a few of them may do so just to get your free offer. Most of them are really interested in learning more about the products or services you offer.

This is an incredible opportunity — one you should take seriously so your list doesn’t opt out. You must send emails that interest, engage, and educate your prospects with helpful information. Four Step Marketing can ensure the hard work you put into building your list doesn’t go to waste. We’re experts at creating follow up emails that work and do a great job for your business.

Let Us Design Your Email Campaign

We’d like to design your email marketing campaign. We not only compose a series of emails that convert prospects into customers, but we can also set up email automation that ensures seamless arrival of your emails on autopilot.

Call Today To Learn More

Four Step Marketing  is eager to hear from you, whether you’re ready to get started with an email marketing campaign or you just want to learn more. Give us a call today for a free 30 minute no obligation consultation today.  If it’s more convenient, click on the Schedule Meeting button to schedule an appointment on our calendar.

Looking to create a winning email campaign? Need help starting a list? Want to improve the results you achieve with your existing list? We can help. Contact Four Step Marketing today.